Blood for mercy
Hoodlums

I was in charge of the branding and illustrations for the Blood for Mercy ‘Hoodlum’ collection.

Blood for Mercy was the lovechild clothing brand of Yellow Claw & Daily Paper. 

It was ultimately discontinued in December 2018. 

Role: Art Direction & Graphic Design

Blood for Mercy
SOHK Varsity jacket

I created one of two varsity jacket samples for the unreleased School of Hard Knocks collection of Blood for Mercy. The collection concept was later continued and redesigned by Daily Paper. 

Role: Art Direction & Graphic Design

Blood for mercy
Logo

In charge of the logo design for Blood for Mercy

Blood for Mercy was the lovechild clothing brand of Yellow Claw & Daily Paper. It was ultimately discontinued in December 2018.

Role: Art Direction & Graphic Design

Blood for Mercy
Russia

Lead in branding and illustrations for the Blood for Mercy ‘Russia’ collection.

Blood for Mercy was the lovechild clothing brand of Yellow Claw & Daily Paper. 

It was ultimately discontinued in December 2018. 

Role: Art Direction & Graphic Design

Blood for mercy
Truckin

In charge of the branding and illustrations for the Blood for Mercy ‘Trucking’ collection.

Blood for Mercy was the lovechild clothing brand of Yellow Claw & Daily Paper. 

It was ultimately discontinued in December 2018. 

Role: Art Direction & Graphic Design
Photography: Dennis Branko