Photo: Calvin Pausania

Over the last decade I have gained expertise in the art direction and execution of 360 degree campaigns, branding and identity that live digitally, in print, on apparel and beyond.

With years of experience in directing multi-disciplinary professionals, from designers, illustrators, animators and photographers — I have built a solid network of talent locally and internationally that I leverage to deliver commercial and creative work from concept to production.

I have had the pleasure of working with leading Global brands like Budweiser, Nike, Sony Music, Puma, Under Armour, Red Bull, & Hyper local brands Tony Chocolonely, Stedelijk Museum and Gemeente Amsterdam.

My experience is comprised of custom typography, cover-art creation and the establishment of key visuals for campaigns and in the editorial space – always with an acknowledgement of current cultural trends.

art director and designer from amsterdam