For the release of their single Amsterdamned — Yellow Claw wanted to create a comic universe. With Yellow Claw’s frontmen, Jim and Nils, telling the backstory of Yellow Claw through synonymous vampire lore set in modern-day Amsterdam. The animated music video serves as a prequel to the comic book released shortly after in their own comic book store — during Amsterdam Dance Event (ADE) 2019. Accompanied by a merchandise series faithful to any comic saga, including action figures, clothing, mugs, skateboards, to name but a few.
I designed and directed the identity of the Amsterdamned universe overseeing multiple international creative teams.
Original Story: SIHK & Izzy VNGNC
Merchandise illustrations: Egon de Regt, Mickey Cohen, Errin Citra
Comic Book: Rhoald Marcellius, Sakti Yuwono, Jakaady
Music Video: Izzy VNGNC, TAMPAR Productions
Pop up store: Neefsteef