TOM DE REGT
For my collaboration with Bud, I was asked to design a beanie and a limited edition jacket. The beanie is available at each Bud stockist throughout The Netherlands as of November 9th, 2020, featuring a 3D embroidered Bud ‘B’ with three additional patches and a woven label that can be applied based on personal preference. The ten varsity jackets are won only through a randomly selected raffle. They include overlapping chenille embroidery on the front and back of the coat and leather sleeves and wool body. They are numbered as well as custom embroidered with the raffle winners’ names. For the campaign images and look book, I worked closely with and collaborated with photographer Calvin Pausania.
Role: Direction & Graphic Design
Photography: Calvin Pausania