I worked as the lead graphic designer on the branding for Daily Paper’s Spring/Summer 2017 collection.
For this collection Daily Paper drew inspiration from the colorful body decoration used by the Surma tribe. This expressive tribe inhabits the Omo Valley area in southern Ethiopia. Their resourceful usage of the territories flora and fauna has sparked many photographers from around the world. Dressing in twigs, flowers, leaves, and painting each other’s bodies with clay, they influenced Daily Paper to design their most colorful collection to date.