Alpha Industries X
Daily Paper
I was approached by Daily Paper to work on the direction and graphic design for their collaboration with Alpha Industries. The collection concept tells the story of Zambian scientist Edward Nkoloso’s dream to build Zambia’s first-ever space program to visit the moon and send his so-called ‘Afronaunts’ to Mars. Despite his efforts to obtain funding from the Western world, his dream never became a reality. Nevertheless, Nkoloso gave his people the hope that no matter how big the vision, it was there for the taking. The MA-1 bomber jacket seeks to explore Nkoloso’s dream coming true by reimagining a unique iteration of the iconic MA-1 bomber jacket.
Client: Daily Paper & Alpha Industries
Role: Direction & Graphic Design
Art Direction: Abderrahmane Trabsini & Tom de Regt